With over 400 million active users monthly, Instagram could be a great opportunity to showcase your business. It’s a mobile app where you can share photos and videos. Instagram is owned by Facebook and is considered one of the major social media platforms.
Instagram is a natural app to share photos of your products, team, customers, or office in order to promote your business. Since more than half of all Google searches are now mobile, it just makes good business sense to maintain a presence on a major mobile social platform like Instagram.
The average Instagram user is female, urban, under 30, has some college hours, and makes $60K a year. So if that’s your customer demographic, you’re sure to find her on Instagram.
Some of the things you can share on Instagram include:
Photos of your customers with their new merchandise
Product photos
Your logo image
Inspirational quotes and sayings
Client testimonials made into a text graphic
Photos of events
Photos of your customers
Photos of you and your staff
Photos of your store or office
Photos of your merchandise being worn, used, eaten, or whatever
Images of any awards your company has garnered
Photos of your ads, trade show booth, or other marketing materials
Sales announcements made into a text graphic
And videos of all of the above
Building a following on Instagram will help you build brand awareness so you can generate new traffic and new customers. It can also help with hiring if you are looking to hire millennials, which now outnumber any other generation in the workforce.